Isn’t is wonderful when an old dog learns a new trick? Everybody has fun, especially the old dog. And with that, we’re thrilled to announce that 66-year-old Shepherd & Schaller is Wausau’s newest clothing store.
Of course we’ve always been the place Wausau turns for performance outerwear – the jackets, snow pants and accessories you need to brave snowy winters and wet, chilly summers. Over the years you’ve also turned to us for specialty clothing for hunting and athletics as well as related necessities for working and playing hard in all kinds of weather. Performance fabrics, premium insulations, thoughtful designs, trend-leading style and superior construction are key to the popularity of our brands. Yoga and sportswear were introduced into our product mix in recent seasons and we’ve heard you loud and clear: “More!”
And as our community embraces the smart combination of performance-comfort-style-and conscience, outdoor specialty brands lead the way. You want clothes that fit, wash after wash, that help you perform your best, take you from work to work-out, were manufactured thoughtfully, and deliver genuine value. We work hard year-round to find the brands that fit the bill.
Join us as we celebrate “living in all seasons” with Men’s and Women’s Sportswear you’ll love to wear. Please visit their sites for information on their mission. For example, from the Prana website: “A brand should give much more than it takes from the world”. This has forever been prAna’s simple answer to the complex challenge of sustainability. prAna’s reason to be and to continue on is based on an increasingly mindful use of natural resources, but also on our ability to motivate our community of customers and peer businesses. Just as the word “prAna” means so much more than “breath”, the idea of 
“sustainability”, for us, reaches far beyond organic fabrics, natural fibers and recycling. Our seva is not solely within our products. Perhaps more importantly, it lives within prAna’s tireless attempts to inspire, integrate and socialize a more caring and proactive approach to the world around us.”
Experience and character matter to you too, and so we support brands that have grown with us, made an impression, and instill pride in the wearer. They are the classics you love, and your parents loved too. We’re also stocking the fresh fashions you thought were available only out of town. Come see what’s new. Spring styles are arriving daily.
- Kuhl
- Toad & Co (formerly Horny Toad)
- Prana
- Soybu
- Kavu
- Krimson Klover
- Pendleton
- Patagonia & The North Face
- Roxy & Quiksilver
- Ahnu
- Keen
- Sorel
- Minnetonka
- Solomon
- and more!
