It’s Birkie Time!

Photo: Tom Lynn
Photo: Tom Lynn

Next weekend, thousands of nordic skiers from all corners of the globe will find their way to Northern Wisconsin for the annual American Birkebeiner ski race.  While it’s famously know for it’s draw of elite skiers, most people are surprised to find out it’s grown into so much more, offering four days of races, festivals, demos and expos, family fun programs, and more!  Did you know they even offer child care for participating parents where children can visit museums, partake in outdoor activities, and learn amazing things about the environment?!

Maybe you’ve always been interested in checking it out, but nervous you’re not the best skier out there or not interested in competing.  Don’t let that stop you!  You can participate in on-snow demos to familiarize yourself with all the new gear, swing by the expo to chat with industry professionals and racers about getting involved in the sport, and even give racing a try in a shortened 12k race geared for newbies and recreational skiers.  And with hundreds of volunteers and super friendly supporters along the way, you’ll find the help and encouragement to get to that finish line!

For our more experienced skiers heading back for another year of racing, remember to stock up on the race day essentials you can find right here at Shep’s!  With a full line of Swix tuning products and a certified ski technician working in our state of the art tune shop, we’re here to get your skis performing at their best.  And don’t forget we’re also a multi-line nordic ski shop able to outfit skiers of all abilities.  So whether it’s some temperature specific wax and a scraper or a new pair of racing skate skis, Shep’s is the place.  Be sure to stop in and chat with our friendly and knowledgable staff today, and be sure to check out our race day gear list below to help you prepare for race day!

Clothing
-Base layer (top and bottoms)
-Outer layer (top and bottoms)
-Wind briefs
-Hat/Headband
-Gloves
-Socks
-Neck warmer
-Glasses
-Warm jacket and pants for pre/after race activities

Gear
-Skis
-Boots
-Poles
-Waxes and tuning supplies
-Energy food and water
-Sunscreen/Chapstick/Dermatone

Hundies Matter! Shepherd & Schaller is Wisconsin Ski Racing HQ

Calling All Ski Racers!

Wausau is Wisconsin’s Ski Destination, and Shepherd & Schaller is headquarters to Alpine and Cross Country Racers alike.  Are you part of a team? Interested in trying something new? Have your eye set on a Gold Medal?   Come see us.  Racing equipment and maintenance is highly specialized and regulated.  You’ll want expert help and with 65 years experience, Shepherd & Schaller is where the experts shop, tune and wax their skis.

We partner with Granite Peak Ski Team and support Wausau Nordic Ski Club skiers, offering team members special pricing on race equipment.  We also contribute significantly to their ski swaps and support their fundraising activities year-round. Visit or call for contact info and details!  715-845-5432.Screen Shot 2014-10-20 at 9.56.57 AM

Good stuff happening above the Dungeon at Shepherd & Schaller Oct. 22-26

You’ve just found the perfect ski boots for the little one, new skis and poles for dad, and mom is excited about her new ski package at Shepherd & Schaller’s famous Dungeon Sale, October 22-26, 2014.  You know the one – it’s the sale where you’ll find scary-good prices on new and used ski and snowboard equipment for the whole family!

It’s time to head upstairs for great deals on Outerwear, Sportswear, Footwear and Accessories for ski season!  We can’t name our famous names, because the deals are too good to advertise.  But, here’s what you’ll find for five amazing ski-sale days:

  • Buy 3 Get 1 Free: Smartwool Socks  (20% off a single pair if you prefer)
  • 20% off all in-stock Outerwear for adults and kids.  (Kids from size 2T through 16/XL).  Includes Jackets, Pants, Fleece, Mittens & Gloves, Hats and Balaclavas.  Base Layers too.
  • 20% off all in-stock Sportswear.  Sweaters, Pants, Leggings, Tops, Shirts, Skirts, Dresses, Hoodies, T-Shirts.  All of it.
  • 20% off all in-stock Footwear.  Running Shoes, Winter Boots and outdoor Fashion Footwear.
  • 20% off in-stock necessities including: Handbags, Backpacks, Water Bottles and Home Decor
  • 20% off in-stock Helmets and Goggles
  • 20% off in-stock tuning tools and wax
  • Ski Binding Adjustments and Remounts for ski equipment purchased in the Dungeon Sale = $10
  • Complete 10-step Ski Tune, including hot wax $34.99 (Reg. $55)
  • 50% off select in-season shoes and boots
  • Sale prices on all of our new 2014/15 Ski and Snowboard Equipment.  Save even more when you bundle your purchase to include skis, boots, bindings, poles or board, boot and binding.
  • 50% off remaining 2013/14 outerwear for adults and kids
  • Demon Phantom Audio Helmet $49.99 (Reg. $69)
  • Giro Bevel Helmet $39.99 (Reg $65)
  • Scott Little People Goggle $11.99 (Reg $19)
  • Scott Classic Goggle $19.99 (Reg $42)
  • Scott Strike Goggle $29.99 (Reg $75)
  • Scott Heli OTG Goggle $29.99 (Reg $65)

What’s not included you ask?  Only a few items we are restricted from discounting like Yakima, and some year-round things like kayaks, camping accessories and bike accessories.  (We do have sale “Shep’s” prices on remaining water sports, bicycles and some camping gear.)

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Shep’s Annual Dungeon Sale 2014

You are expected in the Dungeon, October 22-26, 2014.  We’ll be waiting to help you find new or used ski and snowboard gear for your entire family, at prices so low it’s frightening!

Shep’s accepts used gear late summer through October 10th (leaving a little time before the sale so we can inspect, clean, tag and inventory all the gear — no small task) for consignment sale.  We help price it unless you know exactly what you want out of it, and keep only 10% consignment fee (when swaps keep 20%).  After your used items sell, you’ve got ‘Shep’s Bucks’ store credit to use toward the purchase of any of our products or services.

We set the used gear up alongside our own inventory of new gear (left over from last season) and make it easy by installing ski and snowboard bindings so you only have one price to consider.

Kids gear goes fast, so most years there is a line at the door before our Wednesday morning opening at 9:00am.  Have no fear, there is usually enough selection to satisfy shoppers all through the five-day event.  The basement is stocked with Alpine Ski, X-C Ski and Snowboard equipment.

You’ll want to shop upstairs too, where the latest 2014-15 gear is also on sale along with the season’s greatest fashions and accessories like helmets, goggles, wax, tuning supplies and more.  You can even combine the great used gear you find in the Dungeon with new equipment from upstairs at Shep’s low “package price.”  All clothing and accessories are at least 20% off during Dungeon Sale and we’ve got lots of other great specials going on.

To top it off we have crazy deals on shop work, like binding adjustments or re-mounts on dungeon gear for only $10, a full ski tune-up for only $34.99, and great prizes including a Free Granite Peak season pass which you can register for while you shop.

Once the Dungeon Sale is officially over, you are still free to shop the basement. (There’s just less to choose from!) Still not sure you want to own equipment and can’t find just want you want from our used inventory?  Talk to an associate about Leasing.

Oh yeah… don’t be alarmed when you leave the shop after the sale and run into a crowd on the sidewalk.  Shep’s is on the Paranormal Society’s Ghost Tour each year during Halloween Weekend.  Our spirits rarely makes an appearance during the event though, so you’re safe in the Dungeon.  Mwaa ha ha ha ha…

Dungeon Sale 2014 is October 22-26.  The sale is 9am-8pm Wed-Fri, 9am-5pm Saturday and 11am-5pm Sunday. Suck up your courage, dig up the family and check our our frighteningly fun sale.

Team Night is November 6, 2014

Gather your teammates and prepare for the podium at Shepherd & Schaller. We’re calling all ski & snowboard team members! Join us at Shep’s when we host a night for you; a night with access to special team discounts! If you’ve been around before, you probably know that prizes and refreshments are sure to show up too.  Rally your teammates, come on down, and get the gear you need to have the best season of your life.

Are you a coach or racer wanting to get your team involved? Call us at the store and we’ll chat! 715-845-5432

We’ll see you and your teammates Thursday, Nov. 6 at Shepherd & Schaller in Downtown Wausau.  9am-8pm.     Screen Shot 2014-10-07 at 10.05.29 AM