Go with the Flow: FREE Kayak Gear To Get You There

Up a river without a paddle is no place to be. On the river having paid to much isn’t either! Come see us in downtown Wausau for Riot kayaks and gear. Just what you need for your Up North weekend at the lake, the local river or beyond.

Free Riot Beluga Distance Paddle, Paddle Leash and Car Carry Kit quantities limited. Offer expires July 15, 2022 or when we run out of gear!

Call for details 715-845-5432

Store Hours: Mon-Sat 10am-5pm, Closed Sundays (so we can go paddling!)

Sidewalk Sale: Time to Chalk Up Some Deals at Sheps

Shop our tent and throughout the store. It’s our biggest sale of the year!

June 24-26, 2022 10am-5pm

Our front row seat to the spectacle that is Wausau’s Chalkfest is the perfect place to enjoy the entertainment. Find us on Scott Street, just across from the 400 Block Park. Load up on gear and clothes for the trail, water, and wherever you let your soul sing.

Our team is here to help you choose gear that’s perfect for your needs. We’ll explain our discounts and make it easy. Here’s a few highlights:

  • 90% off select clothing!
  • 50% off winter outerwear
  • 40% off fall/winter sportswear
  • 30% off Chinook Sleeping Bags, Alps Zephyr & Camp Creek Tents
  • 25% off socks, hats, jewelry, accessories
  • 20% off shoes, boots, sandals
  • 20% off new summer sportswear and swim suits
  • 20% off bags, daypacks, travel gear, luggage
  • 20% off Bike Helmets
  • 10% off Neoprene Life Vests, K2 Inline Skates

Check out these featured presentations while you shop

Wausau’s Best Outdoor Gear, Clothing and Shopping Experience

What will you find at Shep’s? Premium outdoor brands, high-end styles, cheaper-than-the-mountains prices.

Mountain lifestyle, pioneering outdoor fashion and extensive SKI and Snowboard selection are at Shepherd & Schaller.

Earthy, outdoorsy, native, natural, artistic, organic, fresh, fun – all describe the mountain lifestyle aesthetic. Shop Patagonia, Pendleton, Helly Hansen, Indyeva, Dakota Grizzly, Kuhl, Kavu, Sherpa Adventure Gear, Fjallraven, Toad & Co, Carve Designs, Howler and many more you don’t expect outside the Rockies.

Shop us in Downtown Wausau, our home since 1949! We’re at 324 Scott Street, with more than 10,000 sq ft of shopping to explore. Are you a skier or snowboarder? As Wisconsin’s largest dealer of equipment for the slopes, with a premium Wintersteiger tune shop on site, we offer an elevated experience the moment you walk in the door. We’re known for our huge offering of trend-setting, high-performance outdoor gear, clothing, footwear and accessories, plus friendly, expert service.

Already comfy at home? Cozy up and shop us online at shepssports.com. It features our live store inventory, refreshed every 60 seconds.

What will you find at Shep’s? The latest snow sports gear andmust-have stylesat cheaper-than-the-mountains prices.

324 Scott Street, Wausau Outdoor Lifestyle Experts Since 1949!
  • Outerwear for adults and kids. We feature premium styles, insulations, recycled and organic fabrics. It matters!
  • Men’s and women’s sportswear and footwear. We feature premium styles, insulations, recycled and organic fabrics. It matters!
  • Winter accessories including performance and lifestyle gloves, hats, balaclavas, base layers, socks (by the thousands!)
  • Bags and travel gear; think Kavu Rope bags, Patagonia Black Hole and so many more
  • Mountain home decor including blankets, candles and unexpected trends
If you’ve read about it, heard about, dreamt about it, Shep’s ski department has it.
Brands that rule the mountains world-wide: Armada, Volkl, Atomic, Blizzard, Nordica, K2, Dynastar, Fischer, Head, Rossignol, Dalbello, Salomon, Technica, Marker, Look, Tyrolia, Jones, Nitro, Nidecker, POC, Smith, Pret, Oakley, Giro, … to name a few.

The little things are big at Shep’s. Are you really living the outdoor lifestyle if you don’t have a Stormy Kromer hat, Hestra or Swany gloves, Darn Tough socks? In addition to dozens of other lifestyle brands we stock to keep you comfortable outdoors, or indoors, we offer Made in the USA, organic and recycled options.

Cheers to the mountain lifestyle! We’re thrilled for the chance to help you with gear, clothing, accessories, shoes, and equipment service. Thank’s for checking in.

Shep’s Crew

Shep’s Back Shop Services

No appointment needed to drop off bike, skis, snowboards for tune-ups, repairs, hot wax, hot box, etc.

First come, first served

Both Ski Boots required for Alpine Binding adjustment

Alpine Bindings must be indemnified

Shop Work is completed Monday-Friday 10a-5p

Shepherd & Schaller Sporting Goods, 324 Scott St, Wausau, WI 54403

(715) 845-5432

LEM Bike Helmets Now at Shepherd and Schaller

From bike paths to the concrete jungle, the stylish and durable Boulevard by LEM is one of the best commuter helmets. It’s versatile and designed for the pursuit of everyday fun for every ride and available right here at Shepherd & Schaller. Turning your daily cycle through the urban labyrinth into something to look forward to, and your after-work pedal into a relaxing escape is what this helmet is made for. It fits your head and lifestyle with ease, allowing you to take in all the elements of the environments your cycling experiences take you though.

  • LEM Tech Integrated™ EPS in-mold technology for impact energy management, durability, and lightweight feel
  • Reinforced visor for road and trail versatility
  • Thermo-formed and washable inner padding
  • 15 cooling vents to keep you comfortable and enjoying the ride
  • Easy-to-use snap on/off visor
  • Helmets Comply with U.S. CPSC Safety Standard for Bicycle Helmets for Persons Age 5 and Older in the US, and in Europe with EN 1078 C