2016-17 Ski & Snowboard Demo

Join us Saturday, March 5th, at Granite Peak Ski Area​ in Wausau from 10-3pm for our Annual Demo Day. Chat with reps from the biggest brands in the ski industry and test the goods that are coming out next winter including parks skis, freeride skis, race skis, all mountain skis, snowboards, helmets and goggles too. Pre-order your favorites by April 1 at a special Demo price, lower than any price all next season.

Your one-time $5 donation will go to local ski & snowboard youth programs. Bring your boots along, purchase a lift ticket, and try before you buy.

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February is Love Month. Shop & Ski Local and We’ll Share the Love with a Discount You’ll Love.

lHey, Wausau! Shop local, Ski local and spread the love with us.

February is Love Month at Shepherd & Schaller.  We love our Downtown Wausau, Wisconsin neighbors, and friends at Granite Peak Ski Area and know you do too.  Bring us your (not more than two-day old) Granite Peak Lift Pass or receipt from a Downtown Wausau Third Street shop or restaurant and get an extra 10% off our regular and sale priced in-stock Outerwear, Sportswear or Footwear.  Our friends at Evolutions in Design are joining us and will accept receipts from neighboring shops for 10% of select merchandise throughout February too.  Awesome, right?  Thank you for supporting the businesses that make Wausau a great place to shop, dine, visit and a better place to live.  Only a few restrictions apply. 

  • Discount does not apply to Green Dot clearance items.
  • Discount does not apply to Equipment (skis, boots, snowboards, bikes, tents, etc.)
  • Discount does not apply to Special Orders of items not currently in stock, or never in stock.
  • Discount is not retroactive to prior purchases.
  • Receipts cannot be combined to achieve more than a 10% discount.
  • Discount may not be used toward Gift Card purchases, Rentals, Tune-ups or Repairs.
  • Wausau Third Street Shop, Restaurant or Tavern receipt must be dated within two days of presentation to qualify.  We must be able to read the receipt.
  • Promotion is effective February 1-28, 2015.
  • Third Street Receipts must be dated January 30-Feb 26.
  • A current Granite Peak Ski Area Lift Pass will also be accepted in lieu of a Third Street receipt as outlined above
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Snowshoeing: The perfect winter activity!

With all the winter activities one can participate in, snowshoeing might just be one of the best.  Why?  Simple: it’s relatively inexpensive to purchase the gear, practically anyone of any age can do it, and you can finds dozens of places to hike in your area for free.

Photo Credit: www.snowlink.com
                                                                                                                 Photo Credit: www.snowlink.com

We all know the benefits of leading an active lifestyle, yet finding ways to stay active in the winter proves to be difficult year after year.  While walking during the warm summer months is one of the most popular forms of exercise, many call it quits once the snow starts to fall due to snow covered paths, icy sidewalks, and cold feet.  Thankfully, with a good boots and a pair of snowshoes, winter walking and hiking is made easy and people can reap the benefits of daily walking year round.

Interested?  Great!  Let’s talk gear.  Most people who live in cold weather climates already own a pair of winter boots, and for the most part, those work just fine for snowshoeing.  We always say if you can walk comfortably in your current boots, they’ll work perfectly for use with snowshoes.  So grab your trusty Sorels and read on!

Clothing is another important part of snowshoe gear and like boots, most people only need to purchase a few key items to add to their existing outdoor clothing collection to complete their outfits for the cold and snow .  It’s important to start with a good base layer, made with a non-cotton material able to wick moisture away from the skin.  Brands like Smartwool, Patagonia, and Terramar are constructed with wools and synthetic materials that are very efficient at keeping you warm and dry.  From there, a mid layer should be worn to provide insulation and warmth.  Fleece, power stretch, wool, or any other heavier weight fabrics work great for insulation while continuing to move moisture from the base layer away from the skin.  Lastly, a good outer layer rounds out the perfect winter activity outfit.  Most are windproof and waterproof, yet breathable, and should allow for good mobility.  Jackets, vests, shells, and snow pants provide a great barrier to keep you warm and dry.  Top it off with some warm gloves and a hat and your all set to go!

Last but definitely not least, you’ll need a pair of snowshoes.  Here at Shep’s we carry three brands of shoes for a great selection at all price points.  From our great performing, great value Yukon Charlies to the locally made Redfeather line of snowshoes, we have a snowshoe to fit any budget or activity.  All our shoes are durable, lightweight, and very easy to use, requiring little to no learning curve for new users.  The old saying remains true: ‘If you can walk, you can snowshoe!’

If you have any questions about getting started snowshoeing, or if you are a current snowshoer looking to take things to the next level, our friendly and knowledgable staff are always eager to help in any way possible!  Call or stop in today!

Snowshoe Tracks

Holiday Shopping at Shep’s

Calling all Santa & Mrs. Clause stand-ins! Shep’s has great deals for your holiday shopping!

As always at Shep’s, you’ll save big money on all ski & snowboard equipment with our sale  and “package” pricing. But besides that, enjoy our current promotion & save on all clothing, footwear, accessories, helmets, goggles, and more!

Here’s how it works:

After filling your gift bag & throwing it over your shoulder (Ho Ho Ho), you’ll spin our Discount Wheel at the register and earn a discount of 10, 15, or 20% off all applicable items.

Besides this offer, you can take advantage of the Daily Deal; one favorite gift/stocking stuffer idea at an end-of-the-season discount. What’s better?!

Take advantage of the discounts through December 24th!

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Hundies Matter! Shepherd & Schaller is Wisconsin Ski Racing HQ

Calling All Ski Racers!

Wausau is Wisconsin’s Ski Destination, and Shepherd & Schaller is headquarters to Alpine and Cross Country Racers alike.  Are you part of a team? Interested in trying something new? Have your eye set on a Gold Medal?   Come see us.  Racing equipment and maintenance is highly specialized and regulated.  You’ll want expert help and with 65 years experience, Shepherd & Schaller is where the experts shop, tune and wax their skis.

We partner with Granite Peak Ski Team and support Wausau Nordic Ski Club skiers, offering team members special pricing on race equipment.  We also contribute significantly to their ski swaps and support their fundraising activities year-round. Visit or call for contact info and details!  715-845-5432.Screen Shot 2014-10-20 at 9.56.57 AM