SIA Snow Show 2014

Last week, Robb, T, Rachel, and I traveled to Denver, Colorado for the annual SIA Snow Show to get a look at all the new ski and snowboard gear for next season.  And I have to say it: we are excited!!!  So much great gear to bring you next winter.

To give you a small peak into the show, as well as a preview into next year’s potential gear offerings, I snapped a few photographs during the show.  Enjoy!


Smartwool: Why We All Love It.

Straight from the sheep’s mouth…

Why Wool?

Nothing manages moisture, regulates temperature or repels odor better than wool. So, why does it have to itch? That’s what we thought, until we tried SmartWool—the softest fabric you’ll ever wear.

Temperature Regulation

Wool fibers have tiny pockets of air that provide a buffering layer of natural climate control. This natural buffering capacity helps the body maintain a stable core temperature.

Breathability

Synthetics don’t wick sweat until it turns into a liquid, while wool moves sweat off the skin immediately in its vapor state, keeping you drier and more comfortable over a longer period of time.

Odor-Free

Wool is antimicrobial—in other words, because wool is great at wicking, absorbing and evaporating moisture, odor-causing bacteria can’t find a home here.

Naturally Renewable

Harvesting wool uses significantly less energy than it takes to manufacture fossil fuel dependent, man-made synthetics. Wool is also recyclable and biodegradable.

Why SmartWool?

SmartWool is the most comfortable fiber you can put against your skin. A natural fiber…that manages moisture, regulates body temperature and stays odor free.

No Shrink

Our 4-Degree Banded Fit System leverages technology used in today’s athletic footwear to raise fit, feel and performance to unheralded levels. It’s almost Crouching Tiger, Hidden Dragon-type stuff—beyond the realms of physics and clothing science.

No Itch

It’s a combination of the smart technology we apply and the fine micron (fiber diameter) that gives SmartWool its light and airy feel. No itch-causing (high micron) fibers make the cut.

Durability

We’ve added more durability to our running, cycling, skiing, snowboarding and outdoor socks by replacing the nylon with a new, densely spun wool yarn—more SmartWool next to your skin!

4 Season Functionality

We’re not talking your grandpa’s rag wool socks here. We’ve got luxuriously soft, ultra-thin pieces for under suits, socks for running or road tripping, tops for working out or staying in.

Health Benefits

Along with regulating body temperature, fighting off bacteria and moving sweat off your skin while it’s still a vapor, natural, renewable SmartWool is also healthy for the environment!

Body Temperature

Lower heat retention in SmartWool means your core temperature stays lower so lactate build-up does not occur as readily. This result gives you the ability to work harder for longer.

Natural Fibers

Sweat needs to be removed from the skin’s surface to retain a dry and healthy environment. SmartWool removes sweat from the skin’s surface before it condenses into a liquid.

Wool “Allergies”

SmartWool’s long merino wool fibers don’t stick out to give you that prickle effect. Wool is hypoallergenic. A wool allergy is rare and, when existent, is caused by lanolin, a coating on the fiber.

Naturally Flame Retardant

Wool has a natural UV protection and is difficult to ignite. In fact, wool never melts, so it can’t stick to the skin like many synthetics do when they burn—ouch!

Wool Care

Wool is an expensive material that can be worn year-round. Furnishings around the house, such as rugs, can be made from wool. To ensure your product looks good for years, check the care tag.

Caring for SmartWool

SmartWool socks and long underwear can be machine washed and dried. Our knit sweaters can be gently machine washed and set flat to dry. All SmartWool boiled wool should be dry-cleaned.

Tips for Hand Washing

Use a mild detergent in lukewarm water; don’t use hot water. Rinse with cool water and gently squeeze to remove soap and excess water. When washing and rinsing, do no wring the garment.

Tips for Machine Washing

Set your washing machine on its gentle cycle with cool or lukewarm water. Use a mild detergent, without bleach. If using powdered soap, completely dissolve it before adding.

Tips for Drying

SmartWool socks and long underwear can be machine dried. Turn them inside out to avoid pilling. After washing our knit sweaters, lay them flat to dry. Our boiled wool should be dry-cleaned.

Did You Know?

SmartWool stays busy establishing better business practices that focus on environmental sustainability, economic sustainability, improvement in animal welfare and social change.

Feeling Good = Doing Good

The SmartWool Advocacy Program was born out of the desire to give back to communities in which we live, work and play. 10% of SmartWool online sales go directly to this program.

We Love Our Sheep

SmartWool has established long-term partnerships with those New Zealand Merino growers that have adopted best management practices and seek to continually improve animal welfare.

Our Wool is Top Notch!

SmartWool and its New Zealand partners have developed Zque, the world’s first traceable Merino fiber value chain. This program ensures environmental, social and economic sustainability.

Gear Review: O’Neill Newschoolers Jacket

Deciding between jackets can be a difficult task, especially when you want to mix style and technical features all into one. Newschoolers.com, the Internet’s home to everything freeskiing, and outerwear giant O’Neill joined forces to create a one of a kind jacket that blends the progressive style associated with freeskiing and all the technical features a Newschooler kid could want for a great price.

After wearing my jacket in about every condition this year, from the torrential downpour we had on opening day to the 10 inches of fresh snow we had a few weeks ago, this jacket handles it all with style and ease. All I can say is this is one of the coolest, best performing collaboration jackets ever- hands down.

The jacket performed well in the torrential downpour Wisconsin received opening weekend although it did become soaked after 5 or so hours out in the rain. In the large dumping of snow we had in the middle of December, the jacket performed exceptionally well, even after a few tomahawks down the hill and being completely covered in snow, I stayed warm. The jacket is rated 10k waterproof/10k breathability, which is more than sufficient in Wisconsin (or any other Midwest state for that matter). While we don’t get absolutely dumped on with snow all the time like out West, on those occasions we do, this jacket holds its own.

Staying warm in this jacket has not been an issue for me at any temperature. The light insulation of the coat, coupled with proper layering pieces (I highly suggest the 1-2 punch of a Patagonia Capilene baselayer and Smartwool midlayer), kept me toasty when the thermometer dipped well below zero, but the jacket is also great as a stand-alone piece with a light baselayer underneath for the warmer spring-like days. I also had no problem with being able to cool off when needed since the underarm vents are HUGE and provide great airflow to cool the body’s core. The little additions like the stash pocket, fleece chin guard, and the ability to reach your phone from the outside without unzipping your coat are awesome features that add to the value.

In terms of fit, I have an XL and it fits perfect (I’m 6’1″ & 180lbs). It isn’t steeze to the knees but it’s not so short your dad would want to wear it. It goes just past mid thigh, which provides amble steeze and needed coverage in case I fall. I no longer wanted to look like a Skittle on the hill but still wanted to stand out and this coat definitely does the job. I have received multiple compliments on the coat this season, from strangers and friends alike. My only gripe with the coat is that I would’ve liked to see it be 15k waterproofing/15k breathability, hopefully that changes for next year. Other than that minor complaint, I would HIGHLY recommend you picking up this coat if you are looking to get a sturdy, durable coat  all the while being stylish and hyphy on the hill.

Review by Matt Kretzschmar, Shep’s team member & local free skier

(And the best news? Shep’s has Newschoolers jackets in stock now.) 

Bundle to Save: Ski and Snowboard Package Pricing Equals Big Savings

You know how the cable company bundles their products?  We do it too, and we have for nearly 40 years.  The difference is, our packages are easy to understand and save you real money.   Just buy boards/skis+boots+bindings to get our lowest price on each.

Of course we offer Shep’s sale price on individual items too, so you’ll save when you shop with us even if you only need one new piece of equipment this year.

Build a Bundle of any of your *favorites. Check our a few samples for the 24/25 ski season:

*Brand limits may apply

Back to Campus Must Haves

Did your stomach drop when you saw the school supplies going up in stores all over town?  As crazy as it seems, the time has come. Now’s the time to make your shopping list and get going… move-in day and the first day of classes will be here before we know it!
Luckily, Shep’s has your must haves for heading back to campus. Grab them before you go.
What’s your look going to be this fall?
(Guys, we’ll set you up, too. :)) All these items are in stock at Shep’s. Come on down & make your statement this fall.