Sporting Goods | Outdoors Starts In Here

We’ve been playing and working outside in Central Wisconsin since 1949. We’re not only experts on the gear we sell and service, but where to use it , how to care for and store it, and how to dress for success.

Shop favorite brands like Chacos, Osprey packs and Patagonia for a start. We stock dozens and dozens of trend setting brands who use recycled and organic materials, support Fair Trade initiatives and support the environment in countless ways. *Buy good gear less often and reduce your impact on the environment*. We’re so excited to share great stories, good news, and smart products.

Shop us in Downtown Wausau and online at shepssports.com

Buy or hold items to pick-up. Our web store features live salesfloor inventory for out most popular items. But know our full range of in-stock products is available only in store.

*What length rope? How fast to drive? The answers to these questions make a difference in your safety and performance behind the boat. Ask us!*

So how do we make it better outside? By preparing you for fun in all kinds of weather.

Our favorite warm weather outings take place on the lakes, rivers, trails, parks, beaches and festivals where we use premium gear from top brands. Summers are beautiful in the Northwoods. There’s no excuse to stay indoors. Let’s get you set up with:

Get 20% off necessary accessories when you by bikes or water sports gear. Always. Ask us for details!

Raleigh & Scott bikes in stock as well as a huge selection of bike clothes and accessories. We repair all bike brands year-round.

Let’s go cycling! Fat tire, mountain, commuter. What’s your style? We recommend and repair bikes for all riders. While the “pros” seek us out to fine tune their adventure, helping beginners is our specialty. Come ask your dummest question. We promise, no one is born knowing how to make biking a favorite activity in all kinds of weather. And whether you plan to ride a few blocks or a hundreds of miles we know the secrets and want to share. Let’s talk and test. Pre-shop our bikes here. Every new bike purchase includes a FREE 30-day check-up and FREE one-year tune-up!

What about cold weather? That’s when Shepherd & Schaller really shines!

Beginner to advanced, downhill, cross country casual and racer. All skiers love the selection at Shepherd & Schaller. Our full-service Wintersteiger repair shop takes care of the gear you love to use and occasionally abuse.

There’s simply no excuse to stay indoors during a Northwoods winter when you could prepare with our experts to go:

Downhill Skiing
Cross County Skiing
Snowboarding
Snow Shoeing
Ice Skating
Snow Camping
Winter Hiking

Is it your first time? Shep’s rents, sells used ski and snowboard gear and of course offers the largest selection in Wisconsin of the latest new model downhill skis, boots, poles, bindings, helmets and goggles. Plus, with all the clothing and accessories we offer and the high energy folks shopping alongside, you’ll feel like you’re in the mountains. A first-time skier will love Granite Peak Ski Area and Nine Mile Forest, both less than 10 miles from our door!

Still not convinced? Anyone can snow shoe, Cross Country skiing is a really inexpensive way to get great exercise and enjoy the quiet snowy trails and snowboarding is as fun as you think it is. Honestly. Visit us to rent Ice Skates for Wausau’s 400 Block rink and let’s chat about snow camping or a visit to Michigans ice caves. Dressing for snow sports isn’t as complicated as you might think, and doing it right makes a big difference in your comfort for a full day on the slopes and trails. Get our dressing for success tips here.

What about clothes, shoes and home goods from awesome outdoor brands who lead the way?

*We’re proud to offer products from brands that care.* Toad & Co, this photo, leads the way for sustainability, and clean, thoughtful environmental policies. All of the brands we stock practice what they preach.

Dress for success outdoors. Or for work, school or even the tavern. The outdoor lifestyle is easy to live in. You’ll find comfort and performance in the clothes, shoes and home goods we offer. Not lookalikes. Here are a few of the trend-setting brands we offer:

Patagonia, Fjallraven, Outdoor Research, The North Face
O’neill, Roxy, Quiksilver, Picture, Descent
Toad & Co, KAVU, Kuhl, Mountain Khakis, Sherpa
Pendleton, Woolwich, Kari Traa
Hestra, Swany, Dakine, Gardini
Smartwool, Darn Tough, Bridgedale
Chacos, Teva, Salomon
Sorel, Emu, Minnetonka
Stormy Kormer, Pistil, Buff, Blackstrap

Shepherd & Schaller in downtown Wausau is where you can learn how to dress and select gear for all of your outdoor adventures, regardless of the weather. Visit us across from Wausau’s 400 Block park. We have parking on site at 324 Scott St. Supporting outdoor enthusiasts since 1949!

Build it, bundle it, package it up. For more than 30 years we’ve been encouraging you to build your perfect ski package and reap the benefit of our low, low packing pricing.

Yep. You’ll pay less for each item in a package. Less than our single item sale price! Choose your ski, binding, pole, and/or board then shop our huge selection of ski and snowboard boots, also at our low package price. You’ll be on the slopes with money left over for apres celebrations in your favorite chalet.

So what does that ad up to? Here are a few sample packages to whet your appetite for the 2016-17 ski and snowboard season. Notice that you can choose from several items to arrive at a price that is right for you! Not seeing the hot new ski or board you’ve got your eye on? Visit or call us to learn how much you’ll save and how little you’ll pay.

Wonder over to the accessories and clothing departments with all the money you saved on your equipment. The perfect helmet with must-have MIPS technology, goggles and outerwear are waiting for you just around the corner.

Happy ski season!