How to Reach the Podium? Visit Wausau’s Alpine Race Experts!

Alpine ski racing is where it’s at. Get the gear and join the fun.

Just a ten minute drive from Granite Peak Ski Area at Rib Mountain, our team of expert ski boot fitters and race aficionados are your partners when hundies matter.

The more things change, the more they stay the same. Shep’s Sports has been Wisconsin skiers’ first choice for race gear since 1949. That’s 73 years of experience to guide you. Owing to our home in Wausau, a mecca for outdoor adventure sports, we’re counted on for answers to questions including the who, what, when and where of skiing. As for the why? That’s easy: alpine racing is a blast!

We’re proud to support The Granite Peak Ski Team, who capitalizes on one of our greatest natural resources and provide the only alpine ski training program for youth in central Wisconsin.
*Photo Community Foundation of Northcentral Wisconsin

Shoppers explore our 10,000 sq. feet of premium gear for skiing, cycling, camping, hiking and paddling. Plus the clothes you need to succeed. And we guide them. Friendly, expert advice is our promise.

Of course we stock alpine race gear from your favorite brands, then prep and service it with race tunes, waxes and hot box treatment. In addition to race season, our full Wintersteiger tune shop is at your service year-round.

  • Rossignol
  • Head Ski
  • Dynastar
  • Nordica
  • POC
  • Uvex
  • Leki
  • Lange
  • Smith

In addition to gear, alpine ski racers trust Shepherd & Schaller Sports to keep them in the know regarding FIS regulations. Just ask for our Race manager when you visit.

It’s easy to make an appointment for custom boot fitting and race gear consultation.

Of course we encourage you to join our friends at Granite Peak Ski Team – adult and youth programs are fun for the whole family.

Wausau’s Best Outdoor Gear, Clothing and Shopping Experience

What will you find at Shep’s? Premium outdoor brands, high-end styles, cheaper-than-the-mountains prices.

Mountain lifestyle, pioneering outdoor fashion and extensive SKI and Snowboard selection are at Shepherd & Schaller.

Earthy, outdoorsy, native, natural, artistic, organic, fresh, fun – all describe the mountain lifestyle aesthetic. Shop Patagonia, Pendleton, Helly Hansen, Indyeva, Dakota Grizzly, Kuhl, Kavu, Sherpa Adventure Gear, Fjallraven, Toad & Co, Carve Designs, Howler and many more you don’t expect outside the Rockies.

Shop us in Downtown Wausau, our home since 1949! We’re at 324 Scott Street, with more than 10,000 sq ft of shopping to explore. Are you a skier or snowboarder? As Wisconsin’s largest dealer of equipment for the slopes, with a premium Wintersteiger tune shop on site, we offer an elevated experience the moment you walk in the door. We’re known for our huge offering of trend-setting, high-performance outdoor gear, clothing, footwear and accessories, plus friendly, expert service.

Already comfy at home? Cozy up and shop us online at shepssports.com. It features our live store inventory, refreshed every 60 seconds.

What will you find at Shep’s? The latest snow sports gear andmust-have stylesat cheaper-than-the-mountains prices.

324 Scott Street, Wausau Outdoor Lifestyle Experts Since 1949!
  • Outerwear for adults and kids. We feature premium styles, insulations, recycled and organic fabrics. It matters!
  • Men’s and women’s sportswear and footwear. We feature premium styles, insulations, recycled and organic fabrics. It matters!
  • Winter accessories including performance and lifestyle gloves, hats, balaclavas, base layers, socks (by the thousands!)
  • Bags and travel gear; think Kavu Rope bags, Patagonia Black Hole and so many more
  • Mountain home decor including blankets, candles and unexpected trends
If you’ve read about it, heard about, dreamt about it, Shep’s ski department has it.
Brands that rule the mountains world-wide: Armada, Volkl, Atomic, Blizzard, Nordica, K2, Dynastar, Fischer, Head, Rossignol, Dalbello, Salomon, Technica, Marker, Look, Tyrolia, Jones, Nitro, Nidecker, POC, Smith, Pret, Oakley, Giro, … to name a few.

The little things are big at Shep’s. Are you really living the outdoor lifestyle if you don’t have a Stormy Kromer hat, Hestra or Swany gloves, Darn Tough socks? In addition to dozens of other lifestyle brands we stock to keep you comfortable outdoors, or indoors, we offer Made in the USA, organic and recycled options.

Cheers to the mountain lifestyle! We’re thrilled for the chance to help you with gear, clothing, accessories, shoes, and equipment service. Thank’s for checking in.

Shep’s Crew

Sweet Sale Dec 9-31 @ Shepherd & Schaller

  • Disclaimer:
  • Sweet Discount is not applicable to ski or snowboard equipment including skis, boards, bindings, ski or snowboard boots. It does not include snow shoes, ice skates or other equipment.  (Many of these are already discounted, just ask us for details.)
  • Sweet Discount is not retroactive to previous purchase on any date
  • Sweet discount is not applicable to special order items
  • Sweet discount must be redeemed the day it is drawn from the candy jar
  • Sweet discount cannot be combined with Share the Warmth discount.

It’s time to go XC Skiing!

9 Mile Recreational Center in Marathon County (Rib Mountain) Wisconsin opens for the season December 16, 2019 (photo parc-nature-les-forestiers-de-saint-lazare-hiver)


You know how the cable company bundles their products?  Shepherd & Schaller does it too.  The difference is, our packages are easy to understand and save you real money!   Just buy at least two pieces of ski or snowboard equipment (Board + Binding, Ski + Pole, Ski + Boots, etc.) and get our lowest price on each.  Easy.

Of course we offer Shep’s sale price on individual items too, so you’ll save when you shop with us even if you only need one new piece of equipment this year. Pre-shop our ski gear at shepssports.com, but get the lowest bundled-package price in our downtown Wausau, WI store.

Gifts for Outdoors & More

Shep’s is all about fun outdoors. You can count on discounts and sale prices for Black Friday and beyond. So here’s a little inspiration for gift giving you may not have expected from us. Happy Thanksgiving friends!

Photo: Fjallraven. Shep’s has a large stock of Kanken packs in several colors and sizes.