Live Aloha in the Badger State. Olukai is at Shepherd & Schaller!

What does it mean to live “Aloha” and can you live it in the heartland?

Our search for products that accent and support your outdoor lifestyle leads us to the most amazing companies.  Brands that begin with integrity and end with generosity, tried and true midwest values.  This season our search lead us to beloved OluKai footwear, whose premium sandals and shoes compliment the sense of adventure we have here in Wausau, Wisconsin, thousands of miles from the ocean.  And so we say Yes! You can live Aloha here, and everywhere.

Our friends at OluKai explain it all:

The Aloha Spirit

While you are on the Hawaiian islands you may hear references to the “Aloha Spirit”.  This is one of the largest signs that Aloha means much more than hello/goodbye.  The Aloha spirit is what we strive for in life, and is a good guideline for treating people around you with love and compassion.

Hawaiians say the best part of Aloha is that the more you express your love and compassion for yourself and those around you, the more it comes back to you.  That is why it has become such a part of everyday language in Hawaii.  That is why people say it when greeting or saying goodbye – they want to perpetuate the feeling so that the Aloha Spirit continues throughout the day.

So we encourage you to make Aloha part of your vocabulary, but please do it knowing the true meaning, so that you can say it with significance and sincerity.

With that, we will say “Aloha” to you and your Ohana!

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    We view our approach today as part of a path; a journey that started with our ancestors that have passed down stories, values, and spirit. We believe that sustainability and positive living is less about an ethos and more about the choices that you make everyday. It’s about your actions, and inspiring the actions of others.

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    Certified B-Corporation
    OluKai heritage of good works stems from Hawaii’s cultural value system. Since inception we have consciously guided our business practices with the ideas of:

    Malama – by giving back to our community we support a collective effort greater than our own.

    Island sustainability – those who live where resources are inherently limited naturally adopt practices that are efficient and sustainable.

    In an effort to formalize our business practices we became a Certified B-Corporation in January 2014. We work parallel with 1,000+ other Certified B-Corporations across 33 nations and 60 industries to revive social and environmental performance standards. With our drive, we plan to create change across our communities and economies.

    To become a Certified B-Corporation, we meet the higher standards of social and environmental performance and accountability. We’ve continued to increase our B-Corporation score with the implementation of new processes and procedures, as well as continuing to reinforce our current sustainable business practices.

    OluKai makes the most impact in the following areas:

    1. Community: We are assessed on our relationship with local communities, which includes community service and charitable giving, diversity, and relationships with our business partners.
    2. Environment: We are evaluated on our environmental performance through energy usage, facilities (including manufacturing), materials and other resources. In particular, our selection of only Gold Certified tanneries to source our leather products helps to ensure we minimize waste water, use of water based cements in manufacturing helps to reduce hazardous substances, and lastly building a quality product that lasts longer helps to minimize our manufacturing footprint.
    3. Workforce: We are measured on our organization’s relationship with its workforce, which includes company culture, compensation, employee benefits, training and work environment.

    For more information on B-Corporation, please visit: BCorporation.net
    OluKai’s B-Corporation Profile: BCorporation.net/Community/OluKai

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    The Conservation Alliance
    As a member of The Conservation Alliance, OluKai partners with others around a common purpose to protect wild places for their habitat and recreation values. We serve as a catalyst and direct our collective nature to seek out grassroots conservation plans.

    For more information on The Conservation Alliance, please visit: ConservationAlliance.com

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    Ama OluKai Foundation
    Founded in 2014, the Ama OluKai Foundation is a private, non-profit 501 (c)(3) located in the State of Hawai‘i. The Foundation partners with other committed and progressive organizations interested in the preservation of Hawaiian culture, and honors those who cultivate cultural heritage and the Aloha spirit of Hawai‘i.

    In correlation with other Hawaiian based organizations, The Foundation works to preserve land and ocean, serve our communities, and maintain the Hawaiian culture and traditions. This is conducted through targeted programs designed to explore ancestral past to present day. The Foundation provides encouragement to those who benefit from its partnerships to carry forward the spirit of giving for future generations.

    For more information on The Ama OluKai Foundation, please visit: AmaOluKaiFoundation.org

Our Staff’s Favorite Summer Gear! Rachel’s Picks.

As you can tell from this post, I’m in it for the fashion. While I love, use, and appreciate the top-of-the-line techie gear we have at Shep’s, if I’m honest, the expanding departments of everyday apparel is more my thing. Here are a few of my favorite items this summer.

1. Ahnu Saratoga Sandal – They’re casual, simple, and comfortable right out of the box. Made from soft, genuine leather and nubuck, their footbed and generous cushion & support make these so much more than a flat, basic sandal. With jeans or shorts or skirts and dresses – they’re always the perfect option! (And yes, both colors are great!)

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2. United By Blue Fairmount Crossbody Bag – United By Blue quickly became a staff favorite. Their super-soft organic cotton apparel is cute enough & comfortable enough to live in every single day of the week. Their bags are just plain amazing and come in tons of shapes and sizes to meet your preference. All made with genuine leather and organic canvas, they have purses, totes, backpacks, travel cases, pouches and lunch boxes. UBB’s good deed? They’re committed to removing 1 pound of trash from oceans and waterways around the world for every bag they sell. Win, win.

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3. Toad and Co. Linette Skirt – Toad and Co. (formerly Horny Toad) is impossible not to love. Their collection so perfectly balances on the line of performance and casual, everyday apparel. While this washable linen chambray skirt I happen to love is tailored to their “lifestyle” category, many of their pieces are from wicking fabric, wrinkle free, and always perfect for active lifestyles as well as travel. This skirt is adorable for work, picnics, concerts, or summer parties. It’s a summer staple.

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You might be surprised to learn that we have a store full of apparel like the pieces you see above. And through June, you can save 20% on apparel, accessories, footwear, and more. You’ll love what you find.

 

Holiday Shopping at Shep’s

Calling all Santa & Mrs. Clause stand-ins! Shep’s has great deals for your holiday shopping!

As always at Shep’s, you’ll save big money on all ski & snowboard equipment with our sale  and “package” pricing. But besides that, enjoy our current promotion & save on all clothing, footwear, accessories, helmets, goggles, and more!

Here’s how it works:

After filling your gift bag & throwing it over your shoulder (Ho Ho Ho), you’ll spin our Discount Wheel at the register and earn a discount of 10, 15, or 20% off all applicable items.

Besides this offer, you can take advantage of the Daily Deal; one favorite gift/stocking stuffer idea at an end-of-the-season discount. What’s better?!

Take advantage of the discounts through December 24th!

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Footwear SALE at Shep’s!

We’re partnering with you to get you ready to go back to school! On now, we’re giving you a deal. Buy one pair of shoes, get one pair HALF OFF. You heard it… all in-stock shoes from Minnetonka, Salomon, Keen, Teva & Sperry are included in the deal.

Whether you’re the sporty type, the fashionista, the preppy, the outdoorsy, or the comfy cosy, we’ve got you(r feet) covered.

Shoes BOGO 50 banner*Offer ends Aug 31, 2014. Cannot be combined with any other offer or promotion.